"Ý Tưởng Này Là Của Chúng Mình" is a Vietnamese book. As far as I can tell, there is no English translation. It's a collection of blog posts from a renowned copywriter about his career. It conveys stories of one who is dedicated to his career. It could have been a heavy topic but in contrast, the book is devoid of all formal language and academic knowledge. It's funny, casual, and vulgar, like listening to a close friend ranting over weekend coffee. That makes it very entertaining and a great testimonial to the author and his craft - you wouldn't want to see a moody ad, would you.
But dude, you are a software engineer, the worst kind of engineer, why do you have anything to do with stories from ad agencies, you ask. Firstly, it is just a really good piece of writing and thoroughly enjoyable. Turn out, there is nothing special about software engineering. Copywriters and the rest of the ad industry seem to have the exact same concerns: you are in because you love what you do, or because it is a trendy career choice; you need both dedication and passion if you want to go far; you have to be conscious of keeping your job from eroding your personal life; etc.
However, those alone would not cut it for this series, because you likely find those empty sayings in just about every self-help book available. But the author makes a good case of show-don't-tell. Paired with his humor, the book, to me, is a giant reminder of the joy of doing the thing you love. Yes, the work you do every day is supposed to be fun. In return, you are supposed to invest in knowledge, health, and time so you can continue doing what you love in the long run. Work can be fun if it is what you love, and you do it right.
P/S I re-read this book from time to time for the sheer entertainment element. You should give it a try. Provided that you know Vietnamese, I don't think you will regret it.
